Marketing for Hippies
Marketing for Hippies 101: How to Grow Your Green, Local and Holistic Business
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This is a pay-what-you-can, day-long workshop where you can learn the marketing secrets of North America's most successful green, holistic, community-minded entrepreneurs attract more of the clients you want (without ever sacrificing your integrity or spending a fortune).
Marketing can feel good.
That's the premise of this workshop.
Since 2001, I have traveled around North America working with conscious entrepreneurs just like you. Some successful, others struggling. And I've gathered quite the assortment of success stories and strategies right from the horses' mouths.
This workshop is my best distillation and collection of those practices and stories.
My name is Tad and I want to invite you to come and join us for this day-long workshop.
PRICE: €18 deposit + Pay What You Want at the End.
What does this mean? You pay €18 to secure your spot. And then you get to enjoy the workshop and, at the very end, you can pay me whatever you'd like to pay. Were I to charge full price you'd pay €150 for this workshop but I also want to keep it accessible to those who can't afford that amount. Plus, the workshop might be more valuable to some than others and why should you both pay the same amount? It's an honest-to-goodness, decide-at-the-end, no funny business, pay-what-you-can/want deal.
This is a day-long, content-rich, roll-up your sleeves, nuts and bolts workshop. It's all about how you can grow your business and attract all of the right kinds of clients.
In general, here's who this workshop is for:
Perhaps you are selling a natural, eco-friendly, cruelty-free or otherwise healthy product.
Or maybe you’re in the Healing Arts or a Holistic Practitioner? Perhaps you’re a Therapist, Massage Therapist or Body-worker, Yoga Instructor, Herbalist, Shamanic Practitioner, Life-Coach, Meditation Teacher etc.
Are you a local business owner who just plain cares deeply about your community, nature and social justice? Maybe you run a Yoga Studio, Eco-Friendly House Cleaning company, an Organic Farm, a local Theatre Company, a Fitness Studio, a comfy, little locally owned Bookstore, a groovy local Restaurant, an Eco-Store, a Pottery shop or a Natural Health-Food Stores etc.
Or you might be running some sort of permaculture-based business.
At its heart, this workshop is all about exploring the question:
"How can you sell your products and services without selling your soul?"
Too much marketing (even by savvy, conscious entrepreneurs) creates either no response or seems “over-hyped” and triggers a “used car salesman” reaction.
So . . .
How do you market your products without compromising your principles? How can you make sure your marketing gets a positive response and creates warm feelings of trust? Better yet - how do you have your ideal client approaching you, instead of you chasing them?
While mingling with like-minded peers, you'll learn:
The Three Core Foundations and Seven Elements of Your Platform that you need to attract more - and better - clients, with absolutely zero budget.
The core reason why most marketing feels bad (and exactly how to make sure that your marketing avoids it).
The only three kinds of potential clients you will ever meet, and the exact approach you need to take with each of them.
What to Bring:
Pen and paper.
Your own promo materials, business cards, and brochures - there might be time for me to look at some of them and give some thoughts and reflections.
Money: your cheque book, cash or credit card (I am also happy to accept a promissory note from you so you can pay me via PayPal or etransfer when you get home).
What does the day look like?
9 am-1pm - workshop
1-2:30pm - lunch
2:30-4:30pm - workshop
So, that’s it. If you have any questions, feel free to email me at otherwise I hope to see you there.
PS: BONUS! When you register for one of these workshops you'll get a copy of my new book How to Start, which sells for $20 in my online shop. This book is a practical and refreshing, seven-step workbook to use when marketing feels gross and awkward (you can do it all in one lazy, rainy afternoon and you'll use it for the rest of the life of your business).
How to Start is a tiny workbook about a little idea that could make a big difference in every piece of marketing you ever do from here on. Here’s the little idea: what if you made the heart of your marketing strategy about how your marketing feels to you and others?
Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again.) For almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls).
He does improv comedy semi-professionally, co-runs Edmonton’s progressive community building network TheLocalGood.ca, founded streetcarshows.com, indigodrinks.ca, socialyogiyeg.com, and the Jams program of yesworld.org. He speaks Scottish Gaelic and helps to run novascotiagaelsjam.com and is also a huge Doctor Who nerd.
Tad currently lives in Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House) and his ancestors come primarily from Scotland with some from the Ukraine as well. He is drawn to conversations around politics, history, ancestry, healing and how those all intersect.
Donderdag 19 okt 2017 | start: 9.00h | Club Lite | Jan van Galenstraat 24 1051 KM Amsterdam
Do 19 Okt
Tijd: 9:00 - 4:30 uur
Entree: va 18 euro en verder donatie
Deuren open: 9:00 uur
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